This half-day online boot camp will arm you with practical public relations skills and strategies to boost your knowledge and help you tackle the challenges communicators face daily. Non-profit work is rewarding - now it's time to arm yourself with skills to help you get better results. Whether you are a full-time communicator, or you handle public relations as one of many duties, this workshop will help.
Effective communications can help:
- Engage the right audience
- Raise more awareness of your cause and impact
- Increase your fundraising effectiveness
- Attract more volunteers and ambassadors
We will outline this key information:
- Creating a basic public relations plan
- Targeting the right audience
- Developing your message, brand and voice
- Selecting the correct communication tools
- Social media tips
- Measuring success
This workshop is presented by:
Jill Wagner, APR
Jill is an accredited public relations consultant with extensive, award-winning experience in public relations. She directed a non-profit for 10 years and manages communications efforts for non-profits, public agencies, and private businesses. Jill conducts training sessions across the nation.
Tanya Osegueda
Tanya is an award-winning public relations consultant with nearly 20 years of experience. Her career spans the gamut from years working in pr/advertising agencies, working as the director of communications for a California State Assemblymember to running her own consulting business, Tanya is well-versed in the importance of reputation and effectively communicating with multiple audiences.
This online workshop is provided at a nominal cost by the Central California Chapter of the Public Relations Society of America as a way to give back to our region.