When an organization has been attacked online, undoing the damage is challenging and difficult. Organizations want to return to communicating with confidence.
To do that, they must repair the damage to their reputation.
The problem is that people, and the companies they work for, can’t control what people are saying about them online. And it is difficult to know how to correct the record without making everything worse.
When a person is attacked online, it makes them feel trapped - doomed to stay scared and in hiding.
The rise in online backlash can make it nerve-wracking for leaders and their communication staff to know what to say and how to say it - but it doesn't have to be.
In this talk, Molly McPherson will provide clear steps to take to repair damage, along with methods for maintaining control of your reputation.
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Molly McPherson, M.S., APR is a nationally-recognized expert on crisis public relations management in the age of social media and author of the book, "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis." Molly combines her knowledge of current communication practices with years of media and crisis management experience to help organizations manage issues — from emerging to a crisis — to ensure organizations surface with their reputation intact.
Host of the podcast “Indestructible PR with Molly McPherson,” she frequently speaks about communication trends, crisis communications, public relations, and social media crisis response to executives and organizations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.
@mollymcpherson on Twitter
@mollybmcpherson on TikTok
*** This event will not be recorded.***
Ticket sales will close at 5 p.m. on September 13, 2022.
