Join PRSA Central California for a webinar, lunch and in-person discussion.
We'll kick off the lunch with a PRSA webinar on "Generative AI for PR Counselors." This virtual session features Davis+Gilbert attorneys who cover how these new technologies—built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.
Key takeaways from this webinar include:
- Best practices for considering the usage of generative AI applications as business tools.
- Deeper understanding of how to use generative AI while minimizing potential legal liabilities and infringement claims.
- Insights into how client contracts may need to take into account the use of generative AI.
Following this 50-minute webinar, we will have a group discussion on how the shifts in AI have impacted our local professionals and ways we are leveraging it as business tools.
Boxed lunch is included.